For Reference, full discussion notes here (summarized in table below):
Sally / Mkt + Positioning co-founder discussion
Arist: New product launches positioning overview:
Note: November beyond intentionally left blank for now based on how Q3 goes
Main questions:
1 - Onboard w Sally > Sali?
2 - Agreed on customer focus through Nov?
3 - Thoughts on Sidekick 3.0 becoming Arist AI?
4 - Thought on us releasing “Arist AI” and “Arist AI for LS” (custom made just for LS, “good at reading LS documentation) (no product differentiation, just messaging)
| x | Late July - Sept | Sept - Nov | Nov - March | March + |
|---|---|---|---|---|
| Product | Arist now + Sidekick 3.0 | Sali | Sali (commits) | Sali API ? (conductor) |
| Main goals | Use Sidekick 3.0 to acquire more existing ICP customers, segment ourselves as the leading course AI | Show Sali as a step-function improvement in capabilities, position Arist as the creator of the AI enablement teammate, use naming convention to show an AI teammate | Focus on getting hard-commits from potential customers | Expand Sali's compatibility to integrate with essential employee workflow tools like HCM, LMSes, etc. enabling it to interact with their APIs and perform actions such as automatically generating compliance training courses in Learning Management Systems (LMS) using their AI capabilities. Goal would be to find exclusive go-live partner here like Workday LMS or SAP SF |
| Main audience | Life science commercial leaders, enablement teams | Direct outreach + early partnerships: Life science commercial leaders |
Main promotion and messaging: all F1000 sales leaders (established enablement function), won’t just be LS focused
Explore agencies, consultants as customers (e.g. be a one person enablement team) | | | | Content focus | Regulatory + non regulatory life sciences sales enablement | Non regulatory life sciences sales enablement | | | | Top pain points solving | No need for creation, parsing through large docs | Solves needs analysis, going through legal process + many stakeholders
Solves needing an L&D or enablement team to build learning as a sales leader | | Proactively recommends and builds training based on available data and workflows | | Main messaging | rebrand sidekick 3.0 as Arist AI?
Potentially 2 products: Arist AI and Arist AI LS
| Push Sali as AI Enablement team member | | | | Main activities | Make well produced sidekick video
ABM + Standard Outbound + some events / webinars | Another well produced launch video
Launch with a few marquee customers, e.g. Pfizer + HP
Launch partnerships with BCG
Promotion through Bersin | | | | Asks for next stage | - Start convos ab Sali w: Bersin, BCG, marquee customers, potential consultant or partnership partners | - Connect w SAP, Workday about partnering on Sali API | | |